Business-Critical Lessons from the Surface & Dark Web
Understand the power of online communities in today's media-driven world. Gain vital insights for leadership through an interdisciplinary lens.
Applications for this round are now closed. You can register your interest to be notified when the next application cycle opens.
There is a growing influence of online communities in shaping modern society. We aim to equip leaders with the interdisciplinary knowledge and skills necessary to navigate these dynamic digital landscapes effectively.
Professional
May 31st
5 weeks
£900
Discount available for self-funders, start ups and non-profits.
Hybrid
Self-paced learning & online sessions.
Two immersive days on campus.
2-4 hours per week
90 min online interactive sessions with self-paced prep.
How much do we understand about the narratives and influence of online communities on our working lives?
Discover their hidden power and learn to navigate their collective intelligence effectively and gain essential skills for managing risk, reputation, and communication in today's media-driven landscape.
Join us to decode the secrets of online networks and stay ahead in the digital age.
Curious about the narratives and influence of online communities on our working lives? Join us to explore the dynamics of digital groups and their impact on business strategies.
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Why Join?
Discover the untapped potential within digital communities for business leaders, communication professionals, and brand champions. Gain insights into navigating these spaces effectively.
Who Should Attend?
This course is a must for leadership professionals seeking to mitigate risks and enhance brand reputation. Dive into the discourse and psychology of popular gaming and social communities, including the darker corners of the internet.
Key Skills
Master essential skills for digital communication professionals. By course end, gain a comprehensive understanding of online community dynamics and deploy strategic insights in your professional endeavours.
Gain insight into online communities' impact on leadership, essential for managing risk, reputation, and communication in today's media landscape.
Mark, a former BBC News journalist, boasts 25+ years in broadcast and digital media. He's lectured on political communication, migration, and trafficking at St. Mary's University, also serving as a visiting lecturer at City and Cardiff Universities. Mark leads courses on podcasting, digital strategy, and generative AI, while researching online community dynamics for Nieman Lab and Reuters Institute.
James, a computational linguist, explores the nexus of cognition and culture through AI. With expertise in interpretive, computational, and experimental methods, his research, funded by Wellcome Trust and others, enriches LIS's interdisciplinary approach. As founding director of Texture AI, he serves top-tier clients like BBC and Google.
As LIS's Registrar, Michael spearheaded securing new Degree Awarding Powers, a historic achievement after over fifty years. He established two charities and sits on the LIS Board, while also teaching modules on wicked problem narratives.
Acquire skills in creating online profiles and verifying information effectively.
Gain understanding of the complexities of dark web markets and counterfeit economies.
Develop strategies for engaging with invitation-only online communities while considering ethical implications.
Analyse brand narratives in online spaces and learn strategies for effectively targeting consumers.
Present analyses of chosen online communities and discuss insights gained for reputation management.
By the end of the course, participants should have a comprehensive understanding of the unique language, psychology and practice of a range of online communities and how to deploy what they have learned in their working lives.
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